Unbiased Comparison
Mailchimp vs Klaviyo
Which email marketing is right for you?
Mailchimp
4.3(48,000 reviews)
Free - $350/mo
Popular email marketing platform. Good for beginners and general marketing.
Best For
Small businesses and beginners
Pros
Free tier
Easy to use
Website builder
Known brand
Cons
Gets expensive
E-commerce features weak
Recent changes
⭐ Editor's Choice
Klaviyo
4.6(15,000 reviews)
Free - custom
E-commerce email marketing. Deep Shopify and data integration.
Best For
E-commerce businesses
Pros
E-commerce focus
Powerful flows
Segmentation
Shopify integration
Cons
Expensive at scale
Learning curve
E-commerce only
Our Verdict
Choose Klaviyo if you run an e-commerce store and want powerful automation and segmentation. Choose Mailchimp if you are a beginner or need general email marketing.