Link Management
Best Link Management Software 2025
Shorten, track, and manage links.
1
Dub.co
Modern link management.
4.8(420)
Free
Short linksAnalyticsQR codesAPIOpen sourceCustom domains
Open source
Modern design
Developer friendly
Newer platform
Limited features
Best for: DevelopersVisit Site
2
Rebrandly
Branded link management.
4.6(1,800)
Free
Branded linksCustom domainsDeep linkingAPIUTM builderQR
Branded focus
Good free tier
Deep linking
Complex pricing
Gets expensive
Best for: Brand-focusedVisit Site
3
Bitly
Popular link management.
4.5(8,200)
Free
Short linksCustom domainsQR codesAnalyticsCampaignsAPI
Well known
Good analytics
Custom domains
Limited free
Expensive at scale
Best for: MarketingVisit Site
4
Short.io
Link shortening platform.
4.5(920)
Free
Short linksStatisticsAPICustom domainsGeo targetingA/B testing
Good features
Affordable
A/B testing
Less known
Basic design
Best for: Advanced needsVisit Site