Marketing Analytics
Best Marketing Analytics Software 2025
Track and analyze marketing performance.
1
Mixpanel
Product analytics.
4.5(2,800)
Free
EventsFunnelsRetentionFlowsCohortsA/B testing
Great for product
Powerful analysis
Good free tier
Expensive at scale
Complex
Best for: Product teamsVisit Site
2
Amplitude
Digital analytics platform.
4.5(2,200)
Free
EventsBehavioral cohortsFunnelsRetentionExperimentsCDP
Best for product
Great cohorts
Good free tier
Expensive
Complex
Best for: Product-led companiesVisit Site
3
Heap
Auto-capture analytics.
4.4(920)
Free
Auto-captureRetroactive analysisFunnelsJourneysSegmentsIntegration
Auto-capture
Retroactive
Easy setup
Data volume
Performance
Best for: Data-light teamsVisit Site
4
Google Analytics 4
Web analytics platform.
4.3(28,000)
Free
TrafficEventsConversionsAudiencesFunnelsAttribution
Free
Industry standard
Google integration
Learning curve
Privacy concerns
Sampling
Best for: All websitesVisit Site